Outshines the Competition
Updated over a week ago

By touting that your listing comes with a personal concierge everywhere your listing is advertised (including the yard sign), your property outshines the competition because offering a concierge is new, it's unique, and it's a huge value for both the seller and buyer that creates curiosity on day one.


Unique Selling Proposition: A personal concierge is a distinctive feature that sets the property apart from others in the market, making it more attractive to potential buyers.

Increased Attraction: Promoting a property with a personal concierge can attract a wider range of potential buyers, including those who are simply curious about the unique offering and who value convenience and a personalized touch.

Enhanced Property Value: The concierge service can enhance the perceived value of the property, potentially justifying a higher asking price.

Swift and Lucrative Sale: Optimizes your prospects for a quick and profitable sale by harnessing the unique positioning of "This Home Comes with a Personal Concierge."

Positive Word-of-Mouth: Satisfied buyers and sellers are likely to share their positive experience with others, leading to referrals and word-of-mouth exposure.

Action Steps:

  1. Order “This Home Comes with a Personal Concierge” sign rider to draw attention to your property listing from potential buyers.

  2. Order “This Home Comes with a Personal Concierge, Inquire Inside” sign rider for the Open House to draw attention, increase traffic and spark conversations during the Open House. And don’t forget to include the statement in all your Open House marketing efforts.

  3. Use the phrase, “This Home Comes with a Personal Concierge – Inquire Inside” on all your Open House ads.

  4. Include the phrase, “This Home Comes with a Personal Concierge” in the Property Description on the MLS to set it apart from other properties. Best Bet: Start the property description with the statement to peak interest right out of the gate.

  5. Add the phrase, “This Home Comes with a Personal Concierge” to all your property listing marketing tactics, including print, digital, social media, newsletter, property brochure, property flier, and the "just listed" announcement.

  6. Display the “This Home Comes with a Personal Concierge” Table Tent in your listing where you display your business cards to increase calls from showing agents and potential buyers.

Essentially, put “This Home Comes with a Personal Concierge” everywhere buyers and sellers are looking!

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